This blog was inspired by my reading of Don’t Think of an Elephant! Know Your Values and Frame the Debate by George Lakoff. It is intended to be an exploration of how liberal, progressive Americans can take back our political discourse by framing their positions in ways that resonate across the popular culture.

My name is James F. Trumm. I teach writing and rhetoric at the community college level in the Toledo, Ohio area. I have a lifelong interest in politics and progressive causes.

People who want to know more about me than they really should can find my page on Facebook.

I can be reached at

jftrumm at